Capabilities for paid media campaign
CAKE Media Lab combines Human and Artificial Intelligence to optimize your paid media campaigns. Our expert team ensures your media spend hits benchmarks and achieves business goals.
CAKE Media Lab Services
Our comprehensive list of media services is just a snapshot of what we offer. If you’re looking for something specific, give us a call! We’d be happy to help you find the right service to meet your needs.
Media Strategy and Planning
A main service offered by CAKE Media Lab. Our strategy and planning uses human questions and AI answers to make educated decisions for your media spend
KPI and benchmark development
Establishment of attainable Key Performance Indicators (KPIs) and benchmarks that are in alignment with your organizational objectives.
Search Engine Marketing (SEM)
CAKE Media Lab allocates an annual budget exceeding $2.5 million towards Google services. We have demonstrated proficiency in utilizing search and Google products to effectively meet our business objectives.
OTT/CTV
CAKE Media Lab has direct access to OTT broadcast publishers, including Hulu/Disney, FOX, and Amazon Prime, providing exceptional inventory placement. Additionally, we have access to several OTT open networks for the most effective and efficient OTT campaigns.
Tactical Media Planning
Tactical planning to help you gain a clear, intuitive understanding of the media workflow, making it easier to identify where your spend is going and the KPIs for each channel.
Programmatic Display & Native Placements
We implement targeted programmatic placements across various Demand-Side Platforms (DSPs) and networks. Our campaigns and DSP selection are meticulously designed to address specific Key Performance Indicators (KPIs).
AI Persona Development
Utilizing AI-generated personas derived from first-party data, website traffic analysis, as well as competitive and behavioral trends, we aim to identify the most suitable audience for your brand.
Meta Ad Manager
CAKE Media Lab understands the Meta algorithm and how to use it for client success.
Direct Liveramp Access
CAKE Media Lab operates its own Liveramp account, ensuring top-notch security for your first-party data in the advertising landscape. This is a big tool for our clients to retarget users in their CRM database
Programmatic Online Video
Targeted video placements across thousands of websites. Campaigns are customized to meet specific key performance indicators (KPIs).
Customer Journey Mapping
From the initial stage of awareness to the final stage of conversion (and beyond), we employ both artificial intelligence and human intelligence to assist clients in defining the optimal customer journey.
Digital Audio
We have established relationships with Spotify, Sirius, iHeart, and other platforms, allowing us to collaborate effectively with networks and podcast hosts for advertisements and partnerships.
LinkedIn Ad Campaigns
We specialize in the development of comprehensive LinkedIn campaigns that facilitate the progression of B2B companies’ prospects through the marketing funnel, from the awareness stage to lead generation.
Direct to Publisher
Access to top publishers worldwide for print, digital, sponsorships, events or custom content campaigns
Competitive Analysis
Competitive analysis to see where they are spending and how you can take market share
Campaign Trafficking
CAKE Media Lab uses Google Campaign Manager 360 to traffic all display, video and audio spots. This allows us to funnel the data into one spot for maximum optimization analysis.
Creative Strategy and Execution
CAKE Media Lab provides comprehensive creative execution solutions that encompass both efficient AI-generated content and high-quality productions valued in the millions. We invite you to leverage our esteemed roster of creative talent for your projects.