Job Title: Digital Planner and Buyer

Location: Remote, Close to Philadelphia or NYC preferred

Job Type: Full-Time

About Us:

At CAKE Media Lab, we are committed to revolutionizing marketing strategies by integrating Human Intelligence (HI) with Artificial Intelligence (AI). Our approach is designed to use AI as a tool for us humans to run the most successful campaign for clients. We prioritize understanding the clients needs and imputing the correct data into AI to get the best results out. By setting and optimizing key performance metrics, we ensure every investment is strategically optimized, paving the way for long-term digital marketing success.

Key Responsibilities:

• Develop and execute comprehensive media plans that align with client goals and budgets.
• Actively manage digital buys across Google Ads, Meta Ad Manager, CM360, LinkedIn Ad Manager, and various programmatic DSPs.
• Work closely with clients to present media plans, campaign updates, and performance reports.
• Oversee campaign pacing, optimizing for KPIs, and adjusting plans as needed to meet objectives.
• Collaborate with internal and external teams to ensure campaigns are set up for success.
• Mentor and guide a digital media specialist, ensuring quality work and adherence to timelines.
• Analyze campaign performance data and create detailed reports with insights and recommendations for ongoing optimizations.

Qualifications:

• 8+ years of experience in digital media planning and buying. Advertising agency experience preferred but not required.
• Proficiency in the big digital buying platforms and willingness to find and learn new tools.
• Strong analytical skills and the ability to interpret data to optimize campaigns.
• Excellent communication skills, with the ability to manage client relationships and present results in a clear, concise manner.
• Experience mentoring or managing a small team.
• Detail-oriented and able to balance multiple projects and deadlines in a fast-paced environment.

Why Join Us?

At CAKE Media Lab, we take pride in our innovative use of AI tools in media planning and buying while still having the human touch with our clients. Our team is passionate about harnessing AI’s potential to enhance decision-making and drive results while being realistic about what the tools can do. Joining our team means being at the forefront of digital marketing, contributing to workflows that seamlessly blend Human Intelligence with cutting-edge AI, setting the standard for the future of media strategy.

How to Apply:

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We look forward to hearing from you!