Paid media strategy & execution that uses artificial human intelligence
CAKE Media Lab combines the power of AI and human intelligence (HI) to find the right KPIs for your business and optimize your paid media campaigns towards them. Discover how we can help you achieve your business goals with precision and insight.
Explore Our Services
HI & AI Paid Media Strategy & Planning
AI is only as good as the data you put in. Our human team uses AI to plan ad placements effectively. We use your data along with big data to narrow the reach and efficiently move customers through the marketing funnel.
AI focused Campaign Optimizations
Using AI, our human team uses predictive modeling for real-time adjustments to paid media campaign. This technology enhances performance and reduces costs.
Actionable Learnings
Make informed decisions based on data-driven insights. Our unique test & learn method starts with the business goal and delivers actionable learnings.
An Effective HI and AI Approach
CAKE Media Lab combines Human Intelligence and Artificial Intelligence to create a powerful approach to paid media. Our strategy ensures that your campaigns are not only effective but also aligned with your business goals.
Human Insight
Our experts look at market trends to create customized strategies. Quality data in equals quality data out.
AI Optimization
We use AI to enhance performance and reduce costs.